12TH TRIBE

Valentine’s Day Campaign Instagram Carousel

I created a bold and playful social media concept for 12th Tribe’s Valentine’s Day campaign, “Choose Your Popstar Fighter.” Inspired by pop culture and the brand’s signature ‘It Girl’ energy, the campaign paired iconic music personalities with different Valentine’s Day vibes, giving followers a fun, interactive way to connect with the brand. I designed dynamic, editorial-style graphics that merged fashion and popstar fantasy, driving engagement through personality-driven storytelling and striking visuals.