Altadena Girls, founded by 14-year-old Avery Colvert after the LA wildfires, has quickly become a nationally recognized nonprofit supported by celebrities like Meghan Markle, Demi Lovato, Ariana Grande, and brands including Skims, Rare Beauty, and Revolve—who presented the group’s “Glitter and Glam” prom for 400 girls impacted by the fires. With coverage across TIME, The Guardian, People, and the LA Times, the movement has reached over 40 million people and continues to grow.

To support this milestone event, I created a one-of-a-kind landing page that captured the emotional story, showcased brand and celebrity partners, and offered a seamless RSVP and information flow. The design balanced aspirational aesthetics with clear calls-to-action, building credibility while inspiring excitement, ensuring attendees could easily learn more and join the celebration.