SET ACTIVE

SET ACTIVE Social, Emails, and Retouching

For Set Active, I created a series of bold, digital-first concepts that expand the brand’s visual identity while staying true to its elevated, minimalist aesthetic. My work focused on editorial-style social storytelling, experimenting with color, typography, layout systems, and motion-inspired elements to express the Set lifestyle in fresh, modern ways. I developed full IG story campaigns and a strong community-driven email concept that brought energy, clarity, and cohesion to the digital experience. Each direction showcases my ability to ideate strategically and execute polished, high-impact visuals tailored for a fast-paced, design-forward brand.

Luxform Fabric Stories

This story series invites you to experience Luxform up close showing how it moves, molds, and elevates your everyday in the most effortless way.

This story transforms the sale moment into a dynamic, elevated experience featuring animated color transitions.

Inspired by the latest Set fabrics
and rotating typography that brings movement, energy, and a fresh sense of excitement.

SET 20% Off Sale

Community Collection Email

I crafted an email that’s both personal and tactile, showcasing the collection in a nuanced way.

The off-centered Polaroid arrangement delivers a behind-the-scenes charm that’s sophisticated and effortlessly cool while
feeling authentic.

The SET logo, positioned subtly behind the model’s head adds a polished, editorial touch.

Before

BEFORE

AFTER

Image Retouch

The image retouch and color correction enhance the visuals while maintaining a natural, elevated feel.

Subtle adjustments refined fabric textures, balanced tones, and preserved the integrity of the models, resulting in polished imagery that feels premium and authentic.

Instagram Posts

I created two vibrant SET IG logos for the Summer Resort Collection, inspired by the seasonal moodboard.

One is with a subtle texture matching Set’s tone, and the other features a striking, sexy red-and-pink bevel set against a soft, noisy background, capturing the collection’s playful energy while keeping the look elevated and impactful for social media.